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How-To Create Your Brand Words


Does your brand feel a bit all over the place?  Do you find yourself struggling to attract the right clients?  Has it felt like a never-ending journey when trying to get your website in tip-top shape?  Have you ever heard of a thing called brand words, but never put much time or thought into coming up with your own?

If you answered yes to one or more of these questions above, then chances are you need to seriously hunker down and come up with some brand words that speak to you and what you do.  I know it can be intimidating, but I have a few tricks up my sleeve that I really think you’re going to find helpful.

ONE.  Head on over to Pinterest and create a “brand words” board.  Here’s mine if you want to check it out.  Now, pin anything and everything that you think you would like your brand to look and feel like.  As humans, we are more likely to connect to pictures opposed to words.  Your brand words board will really help inspire you during the next step.

TWO.  Grab a pen and paper.  Now, create a list of words that get you going.  Think about what you want your brand to look like.  Think about how you want your target market to feel when they’re on your website.  Think about why you do what you do.  Don’t forget to use your visuals from your brand words board!  Here’s a list of words to help get you started…

If you find yourself only thinking of super basic words, try turning to a thesaurus for some synonymous that may speak to you on a whole new level.

THREE.  Start narrowing down.  It helps me when I say the words out-loud, write them down several times, or even act them out!  As far as how many words to choose, I think 3 is a solid number.

FOUR.  Remember them.  Eat, sleep and breathe them when you are doing anything related to your business.  Implement them into your website, services, and online presence.  Here’s a tip – try printing them off and hanging them on an inspiration board in your office.

So, what are your brand words!?  I’m dying to know.  Be sure to comment them down below.  Mine are bold, happy and enthusiastic.  In case you were wondering!  😉


  1. Andriea says:

    This is a great idea! I recently nailed down some brand specific things for myself. I imagine that my brand will continue to transform as life goes on, but it is important to get clear on what you’re presenting to the rest of the world!

    • alibeephotography@yahoo.com says:

      Yes, that is such a great point! Our brands will forever be transforming and growing. Which is why it’s so important to be clear on what you’re trying to say and who you are trying to say it to. And then come back and re-evaluate every few months or every year. Thanks for reading! 🙂 xo

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