It’s that time of year again. The holidays should be a joyous and cozy time spent with loved ones, but that’s easier said than done when you’re a busy entrepreneur. That being said, I’ve come up with 5 easy tips that will help you relax and make plenty of time for Christmas cookie decorating, all while still managing a successful business and blog.
1. Re-write old blog posts.
Sometimes it can be difficult to keep up with all the blog writing during the holidays. Especially when a lot of your content around this time of year may be very similar from past years. If you’ve been blogging for awhile, then you might want to consider stepping back in time to those outdated, yet still popular, blog posts of yours. Re-write them. Update them with even more great content. Update your voice and branding so it’s more inline with what you do today. And voila, you’ve got yourself an oldie, but still a goodie.
2. Schedule social media.
Ever heard of Buffer or MeetEdgar? You probably have. You may even use them on a regular basis. The holidays are no time to stop. In fact, I recommend spending a good 30 minutes each week scheduling social media posts in advance. Just remember, pay close attention to the day and time. If you post on Christmas day, make sure it’s appropriate and not completely random. It’s still possible to keep things personal even when the tweet that just went live was written over a week ago.
Side note: Just because you’re scheduling things in advance, doesn’t mean you should completely ignore social media. Try and check in at least once a day to respond to comments, replies, and retweets.
3. Set a cut-off date and make it known.
Many of you probably take on clients and the time you spend working with those clients could take as long as several weeks. Instead of overwhelming yourself with new client expectations, set a cut-off date that you’re accepting new clients for the remainder of the year. Make sure you leave yourself with plenty of time before the holiday to get things started with the clients you currently have. And don’t forget to remind them that you will be taking some time off.
If you feel comfortable, provide your phone number. You may not be in your inbox as often as you usually are and giving clients your number will help to develop trust and I’m sure they’ll feel better knowing if they absolutely need you for anything, they can quickly reach you.
4. Set up an email auto-responder.
Something that I recently got into was email auto-responders. They are SO handy. I can’t believe I’ve went all these years without using them. I will typically set them up when I’m going to be 100% out of my inbox. But you can also set it up to say something like, “We have officially switched to our holiday hours and I will be spending limited time in my inbox.” Then you could either let them know when exactly those holiday hours are or you could simply thank them for their patience and let them know you’ll be getting back with them as soon as possible.
Another good idea might be to add your holiday hours in your email signature. This way people can continuously get the heads up that you are currently working limited hours.
5. Go offline.
Lastly, many of us just need that end of the year break SO badly! We can’t bear to write one more blog post or tweet one more tweet. That’s okay. I know of several big-time and successful entrepreneurs who often take not just a week, but sometimes an entire month off. Of course, this just depends on how comfortable you feel with little to no money rolling in during that time. But if it’s possible and you feel the need, go for it! Just make sure you let clients know, let your community know, let your following know. And then this is a time that I would definitely set up an email auto-responder, just in case someone who reaches out didn’t get the memo that you were MIA for a wee-bit.
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